How Technology has Helped Develop the Agriculture Industry

How Technology has Helped Develop the Agriculture Industry

by Analytics Insight

March 3, 2022


The agriculture industry is flourishing after using technology as its core component

Over the past fifty years, the agricultural industry has radically transformed. Advances in technology and machinery have expanded the speed, scale and productivity of agricultural operations. This has seen many businesses yield higher returns with more refined, streamlined and up-to-date methods. Today, technologies such as AI, connected sensors, analytics and robotics have further increased yields and built sustainability and resilience in agricultural production, crop cultivation and animal husbandry.

Let’s delve into the specific ways in which technology has helped develop the agriculture industry.

Improved customer service and retention

In today’s market, there are now many ways that technology improves businesses and improving customer services is one of them. Technology has improved the way businesses handle and communicate with customers, from automated communication systems such as chatbots to interactive websites and mobile-friendly apps and sites. With these, agricultural companies are reaching more customers, enhancing their user experience and building healthy and long-lasting relationships, resulting in customer retention.

Additionally, businesses use technology to track buyer behaviour and conversations. The data and analytics acquired is then used to analyse customer preferences, improve services and address customer pain points. Using software tools has also helped automate business operations and enhance customer interactions. For example, businesses with customer support services are more responsive to customer questions and complaints than ones without, allowing them to gain a clear competitive advantage. All in all, technology has allowed the agriculture industry to handle customer service efficiently and cost-effectively.


Helping to develop a faster work turnaround

Agricultural methods have increasingly become less manual and more refined, resulting in fast work turnarounds. For example, farmers today use modern farm equipment such as tractors and planters, which are much larger and more efficient to cultivate and produce more within a short period. Livestock barns also use automated feeders and robotic milking machines to milk animals, ensuring they produce more with less labour.

Similarly, smart farming is slowly taking over, with farmers integrating various ICT solutions such as sensors, GPS, Big Data, precision equipment and actuators for quick turnarounds. For instance, before watering a farm field, farmers use sensors to assess the soil’s moisture level, ensuring they know the quantity of water required.  In addition, drones have become popular in large farms as a way to monitor and assess plant health. This way, farmers can take corrective measures where applicable before it’s too late. With the implementation of robotics and relying more on business automation, companies in the agricultural sector are able to have a faster turnaround and can take on more demanding workloads which may otherwise have been straining, or near impossible, on their existing workforce. 


More efficient monitoring of company machinery and vehicles

Technology has helped develop the agricultural industry in more ways than one, and with more advancements, it’s sure to continue transforming the industry in the long run. If you’re in the agricultural industry and want to use technology to streamline your operations, there are many options that can help you monitor your machinery and vehicles. 

For agricultural businesses that operate tractors and lorries, there are a range of fuel management systems and digital flow meters that can help track vehicle’s fuel usage, measure diesel dispensing, manage on-road refuellings and more. Suppliers like provide a range of fuel management and dispensing solutions to help businesses efficiently handle fueling for vehicles and equipment.


Improved appointment management across businesses

Technology is also reshaping the way agricultural businesses manage and schedule appointments. Websites such as WordPress now have a booking plugin that allows customers to book appointments 24/7 and process payments. Service software programs and applications also ensure you can track customer appointments in real-time and invoice your clients. This has eliminated delays and confusion when customers cancel or re-schedule appointments.

These complex systems automate the entire appointment management process, from the booking and arrival to the delivery of service and feedback process. Ultimately, with a smart appointment scheduling system, businesses can collect data from customers to get insights for continuous improvement.

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Analytics Insight

Analytics Insight is an influential platform dedicated to insights, trends, and opinions from the world of data-driven technologies. It monitors developments, recognition, and achievements made by Artificial Intelligence, Big Data and Analytics companies across the globe.

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