The short-video platform, TikTok, is more than what it seems like today. Many marketers are surprised at how TikTok is growing as a marketing platform for businesses in 2022.
There is no denial in the fact that TikTok has massive engagement rates and millions of users posting their content every minute. All it takes is a good camera phone, a strong internet connection, which is possible if you have any of the Cox internet plans. Plus, just an upbeat music or a trending song can get you success on TikTok. However, this is not the case with brands trying to promote their business on the platform.
Following are some of the ways that can help you promote your business on one of the most interesting social platforms with millions of audiences that can become your customers.
Only Go On TikTok if Your Audience Is There
TikTok is not for everyone. It might be a good channel for business marketing for some but it can turn into a disaster for businesses whose audience is not on the platform.
Before you think of the numbers; massive engagement or viewers, you have to first get your research done. You have to find out whether your audience is on TikTok, or you are compatible with the kind of audience that TikTok has. The shiny TikTok platform is earning a lot of buzz from the marketing industry but if your brand’s target audience is not available on the platform, then your efforts can become nothing but a waste.
You must remember that whatever you develop on the platform will make your brand more credible and reachable for the audience.
Focus On Storytelling
You have to stick to making quality content that comes from good storytelling and not from heavy-budget productions. Of course, you cannot create a good brand video and make it go viral with just a ba quality phone camera and a shaky hand. You do need a proper set up which also involves always having internet access. Cox internet plans can cover all sorts of internet needs, especially when you are looking for a provider with reliable internet to make sure your audience does not miss a beat with you on TikTok. Nevertheless, before you start investing more on the production side, you have to think about the engineering that goes into creating a campaign. A major airline with not-so-fancy production has created viral videos on TikTok only because the video touched people’s emotions. You have to do the same. Do not go for overspending money on content that does not connect or resonate with your audience.
Share Examples of Good Usage of TikTok
You can only attract more audience to your brand on TikTok if you manage to align your brand-messaging framework with your brand guides. Just because you are now on TikTok does not mean you are not accountable for your actions. Instead, you are now more in the eyes of the people, so you have to set good examples of how brands on TikTok work.
Identify Relevant Messages
You have to start evaluating how TikTok fits with your brand message, mission and vision. This means that while creating social media strategies you have to make sure the platform is relevant to your brand message and the audience that you want as your customers.
At the End, Make Sure You Are Entertaining
At the end of the day, TikTok is an entrainment social media platform. You have to make sure you do not bore your audience with dull marketing campaigns on the platform.