Tabi Land – The New Learning and Gaming Methodology to Revolutionize the Way Pre-schoolers Interact with Mobile Devices

NEW YORK, NY / ACCESSWIRE / January 25, 2022 / Concerns over preschoolers ‘screen time’ will always make headlines given that children’s early years are vital to their development.1

However, research from Oxford University has found no evidence, based on data from 200,000 parents of children aged two to five, that excessive digital usage is detrimental to young children’s wellbeing.2

Expert game developer, Roman Krainenko, has always been fascinated by educational technology (EdTech) and how we should shape the next generation in a positive manner, using digital.

“We have to accept that kids are now always on devices. You see them on them everywhere. On public transport, in the back seats of cars, on their sofas and in schools.

“These ‘digital natives’ as they are often referred as, have a high level of technical understanding relative to their young age and many are learning fast and independently.”

Krainenko is now CEO of Tabi Land, an original and adaptive learning app for preschoolers. Krainenko, his co-founder Dmitry Sukhodeev and their colleagues have a vision to not only create another app or game for young kids to play or learn, but an interactive game with super engaging and fun characters to educate them.

“Children under five years old are on their screens for an average of 2.5 hours per day 3 and they watch three types of visual material. Firstly, videos which are passive. Secondly, learning apps are educationally valuable, but do not hold kids’ attention for long. Thirdly, games – which offer effective interaction, but the novelty value soon wears off.

“So, we thought, there is a gap that needs filling. How to keep the attention of preschoolers, while offering engaging content which will actively stimulate their brains?”

Inspired by Sesame Street

Inspired by the methodology Sesame Street employed to revolutionize children’s television, Krainenko understood that fun characters were key to grabbing and holding young children’s attention and getting them to positively interact.

The fundamentals of Tabi Land were born.

Krainenko and his team of European games developers with more than 15 years of games and EedTech experience then combed through Europe and the United States, undertaking exhaustive research from children, their parents and learning professionals to acquire the data they needed to begin their pioneering methodology and bring Tabi Land to life.

Now launched on App Store and Google Play, the child development game combines virtual friends, interactive cartoons, gamification, and AI. Original interactive cartoons are used alongside developing games and embedded content selected specifically from YouTube.

Engaging characters and personalization

Three interactive characters will pop up to interrupt and engage with the child user during their screen time. Each character will appeal to different personality types. The characters engage the kids in fun, interactive communication, enticing them to complete learning exercises. Afterwards, they can watch cartoons: “Job done, time to have fun!” or the characters will instruct the child to take a break or have rest.

The AI factor detects the child’s interests, abilities, and skills, and recognizes their speech, so that the characters even call the child by his or her name. This personalization is a key factor in the app’s forecasted success. More than 20 educational game modules mean that preschoolers have multiple options for play, using long-term motivation and even learning about virtual currency.

The child experiences a blend of the best of the virtual world and the real world, enhancing both engagement and enjoyment.

“Premium Virtual Babysitter”

The app has unique remote access ‘Parent Mode’ whereby parents and carers maintain remote control over the kid’s screen time. This provides parents with seamless control and progress feedback on the child’s sessions and screentime as they follow their child’s development in the dashboard.

Early testing has revealed that Tabi Land reduces time spent watching videos by 65%.

“Ultimately, we want Tabi Land to be a premium virtual babysitter – our app drives the child’s attention towards content that engages and entertains them specifically, while also being useful and educational, using the power of AI,” added Krainenko.

“Screen time shifts from passive to active; from bored, restless child to one who is happily immersed in their interactive content. We believe that parents will see how Tabi Land enables their preschoolers’ to use devices in a healthy and constructive way.

“In a sense, it is an activity for both parent and child. While the child can play on his own, our aim is to gamify information for parents who wish to follow their child’s development, summarises Krainenko.

Tabi Land is free. However, the access to full content can be accessed through a subscription, starting from $5, with options for further in-app premium content purchase.

Tabi Land is currently available on Apple Store and Google Play

YouTube video


Editors notes:

About Tabi Land

Roman Krainenko and Dmitry Sukhodeev are the European-based founders of Tabi Land. They have been building successful games and analytic platforms since 2006. Advisors and investors include Nexters, which recently completed an IPO and has a valuation of more than $2bn, elementary school learning platform Happy Numbers which boast 200,000 students, and the founders of Destiny Development, Metropolis.VC and AngelsDeck syndicate amongst others.

About the market

Currently 250 million 2 to 4-year-olds have 17.5 hours of screen time per week. The early childhood education market was worth $249bn in 2019, with a CAGR of 10.5%. The entire sector of kids’ educational games and apps, mostly subscription-based products, is worth $600m, with a CAGR of 26%, rising to $3bn in 2025.


1InBrief: The Science of Early Childhood Development (
32020_zero_to_eight_census_final_web.pdf (

For more information contact Anthony Burr at Burr Media. +44 7766 459 469 / [email protected]

SOURCE: Tabi Land

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